It is a great time of year for name labels suppliers with the new school term starting in a few weeks (although Scottish schools are already back). We get calls, mail and web orders from all kinds of parents in the UK, all with one thing on their minds…school name labels…
Some customers have fantastic regional accents from deepest Devon to the north of the north; it is sometimes difficult to work out the exact spelling of the names we need to print. The phonetic alphabet strides in to the rescue, although most people do not know it and, to be honest, it is much more fun making up your own.
We had one customer who spelt out the entire names of their children using alcoholic drinks, and another who did it with makes of cars. I think these people had already made up and learnt their own personal phonetic alphabets and reveled in ordering our name labels.
But soon, the name labels suppliers can rest until next year, because like a seasonal migration thousands of kids will make their way back to school in their new school clothes with name labels firmly attached.